Fake Mayo

Fake Mayo is a curated collection of real stories from indie hackers and startup founders detailing exactly how they got their first users or customers.

Each post dives into a specific product and breaks down the early marketing tactics, distribution hacks, and lessons learned in the gritty, uncertain early days of building something from scratch. Whether it's a tweet that went viral, a clever Reddit post, or a niche community that paid off, FakeMayo captures the real-life, no-fluff strategies behind early traction.

The site is a goldmine for founders, marketers, and curious builders looking for inspiration or practical ideas that have actually worked in the wild. No theory. No generic advice. Just real people sharing how they did it. If you're building a product and wondering how to go from zero to something—FakeMayo is where you’ll find the breadcrumbs others left behind. Dig in, get inspired, and steal what works.